{"id":2277,"date":"2023-11-26T05:05:02","date_gmt":"2023-11-26T02:05:02","guid":{"rendered":"https:\/\/dopingmedya.tv\/?page_id=2277"},"modified":"2023-11-26T05:27:56","modified_gmt":"2023-11-26T02:27:56","slug":"itibar-yonetimi","status":"publish","type":"page","link":"https:\/\/dopingmedya.tv\/index.php\/itibar-yonetimi\/","title":{"rendered":"\u0130tibar Y\u00f6netimi"},"content":{"rendered":"\n<p>Bir markan\u0131n hedef kitlesi g\u00f6z\u00fcnde hangi imaj ile yer alaca\u011f\u0131na dair yapt\u0131\u011f\u0131 her ileti\u015fim faaliyeti itibar y\u00f6netimi konusu olarak nitelendirilebilir. \u0130tibar y\u00f6netimi kavram\u0131,&nbsp;markalar\u0131n hedef kitle veya kullan\u0131c\u0131lar\u0131 nazar\u0131nda sayg\u0131n bir yer edinmesinde stratejik bir rol oynar. Bir markan\u0131n do\u011fru ileti\u015fim hamleleri ile in\u015fa etti\u011fi itibar\u0131 daha \u00e7ok,&nbsp;o markan\u0131n i\u00e7inde bulundu\u011fu sekt\u00f6rde g\u00fcven duyulan bir hale gelmesinin olmazsa olmaz ko\u015fuludur.<\/p>\n\n\n\n<p>\u0130tibar y\u00f6netimi kavram\u0131,&nbsp;son zamanlarda online mecralar\u0131n geli\u015fimine paralel olarak daha \u00e7ok dijital alanda \u00fczerinde durulmas\u0131 gereken bir olgu haline gelmi\u015ftir. Online marka olu\u015fturman\u0131n ana ko\u015fullar\u0131ndan birisi olan hedef kitle zihninde sayg\u0131n bir itibar in\u015fa etmenin do\u011fru planlanm\u0131\u015f online itibar y\u00f6netimi ile m\u00fcmk\u00fcn oldu\u011fu ger\u00e7ektir. Bu anlamda her marka online itibar y\u00f6netimi ad\u0131na dijital mecralar\u0131 \u00e7ok daha etkin kullanma ve kullan\u0131c\u0131lar\u0131 ile kal\u0131c\u0131 bir ileti\u015fim sa\u011flama yolunda ad\u0131mlar atmaktad\u0131r. Bu \u00e7abalar\u0131n sonucunda markalar online anlamda da kendilerini en iyi \u015fekilde ifade edip, isimlerini koruyabilmektedirler. Online itibar y\u00f6netimi, b\u00fcy\u00fck u\u011fra\u015flar sonucunda yarat\u0131lan marka imaj\u0131n\u0131n korunmas\u0131 i\u00e7in son derece \u00f6nemli bir olgu olarak kar\u015f\u0131m\u0131za \u00e7\u0131kmaktad\u0131r.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bir markan\u0131n hedef kitlesi g\u00f6z\u00fcnde hangi imaj ile yer alaca\u011f\u0131na dair yapt\u0131\u011f\u0131 her ileti\u015fim faaliyeti itibar y\u00f6netimi konusu olarak nitelendirilebilir. \u0130tibar y\u00f6netimi kavram\u0131,&nbsp;markalar\u0131n hedef kitle veya<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-2277","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/dopingmedya.tv\/index.php\/wp-json\/wp\/v2\/pages\/2277","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dopingmedya.tv\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/dopingmedya.tv\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/dopingmedya.tv\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dopingmedya.tv\/index.php\/wp-json\/wp\/v2\/comments?post=2277"}],"version-history":[{"count":1,"href":"https:\/\/dopingmedya.tv\/index.php\/wp-json\/wp\/v2\/pages\/2277\/revisions"}],"predecessor-version":[{"id":2278,"href":"https:\/\/dopingmedya.tv\/index.php\/wp-json\/wp\/v2\/pages\/2277\/revisions\/2278"}],"wp:attachment":[{"href":"https:\/\/dopingmedya.tv\/index.php\/wp-json\/wp\/v2\/media?parent=2277"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}