{"id":2283,"date":"2023-11-26T05:10:42","date_gmt":"2023-11-26T02:10:42","guid":{"rendered":"https:\/\/dopingmedya.tv\/?page_id=2283"},"modified":"2023-11-26T05:10:42","modified_gmt":"2023-11-26T02:10:42","slug":"lider-iletisimi","status":"publish","type":"page","link":"https:\/\/dopingmedya.tv\/index.php\/lider-iletisimi\/","title":{"rendered":"Lider \u0130leti\u015fimi"},"content":{"rendered":"\n<p>Lider ileti\u015fimi diye adland\u0131rabilece\u011fimiz kavram, herhangi bir kurum veya kurulu\u015fta \u00fcst d\u00fczey y\u00f6netici s\u0131fat\u0131na sahip kimselerin ba\u011fl\u0131 bulunduklar\u0131 kurum veya kurulu\u015fun faaliyetlerine y\u00f6nelik ger\u00e7ekle\u015ftirdikleri prezantasyon \u00e7al\u0131\u015fmalar\u0131n\u0131 kapsamaktad\u0131r. Bu anlamda lider ileti\u015fimi bir markan\u0131n en \u00fcst kademelerinde bulunan y\u00fczlerinin, i\u00e7inde bulunduklar\u0131 sekt\u00f6re dair bak\u0131\u015f a\u00e7\u0131lar\u0131n\u0131n, yeterliliklerinin ve gelece\u011fe dair \u00f6ng\u00f6r\u00fcsel s\u00f6ylemlerinin bir yans\u0131mas\u0131 olarak nitelendirilebilir. Lider ileti\u015fiminde aslolan markan\u0131n \u00fcst kademe y\u00f6neticilerinin, markay\u0131 g\u00fc\u00e7l\u00fc bir \u015fekilde temsil edebilme potansiyeli oldu\u011funu g\u00f6zler \u00f6n\u00fcne sermek ve arzu edilen geri d\u00f6n\u00fc\u015fleri alabilmektir.<\/p>\n\n\n\n<p>Lider ileti\u015fimi de di\u011fer t\u00fcm ileti\u015fim faaliyetlerinde oldu\u011fu gibi markalar\u0131n hedef kitleleri ve sekt\u00f6r birimleri ile bulu\u015fabilmesinin \u00f6nemli ara\u00e7lar\u0131ndan bir tanesidir. Markay\u0131 temsil eden liderin, marka k\u00fclt\u00fcr\u00fcne h\u00e2kim, markan\u0131n i\u00e7inde bulundu\u011fu sekt\u00f6r\u00fc yak\u0131ndan tan\u0131yan, hedef kitle ile nas\u0131l bir ileti\u015fim i\u00e7erisine girmesi gerekti\u011fini ok iyi bilen, k\u0131sacas\u0131 marka ile b\u00fct\u00fcnle\u015fmi\u015f bir kimse olmas\u0131 son derece kritik bir fakt\u00f6rd\u00fcr.<\/p>\n\n\n\n<p>Lider ileti\u015fimi, g\u00fcn\u00fcm\u00fczde de her markan\u0131n \u00fcst d\u00fczey y\u00f6netim kademesinde yani liderlik pozisyonunda yer alan bireylerin bilmesi gereken, hedef kitle ve sekt\u00f6rel ileti\u015fimde olduk\u00e7a \u00f6nemli bir olgudur.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lider ileti\u015fimi diye adland\u0131rabilece\u011fimiz kavram, herhangi bir kurum veya kurulu\u015fta \u00fcst d\u00fczey y\u00f6netici s\u0131fat\u0131na sahip kimselerin ba\u011fl\u0131 bulunduklar\u0131 kurum veya kurulu\u015fun faaliyetlerine y\u00f6nelik ger\u00e7ekle\u015ftirdikleri prezantasyon \u00e7al\u0131\u015fmalar\u0131n\u0131<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-2283","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/dopingmedya.tv\/index.php\/wp-json\/wp\/v2\/pages\/2283","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dopingmedya.tv\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/dopingmedya.tv\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/dopingmedya.tv\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dopingmedya.tv\/index.php\/wp-json\/wp\/v2\/comments?post=2283"}],"version-history":[{"count":1,"href":"https:\/\/dopingmedya.tv\/index.php\/wp-json\/wp\/v2\/pages\/2283\/revisions"}],"predecessor-version":[{"id":2284,"href":"https:\/\/dopingmedya.tv\/index.php\/wp-json\/wp\/v2\/pages\/2283\/revisions\/2284"}],"wp:attachment":[{"href":"https:\/\/dopingmedya.tv\/index.php\/wp-json\/wp\/v2\/media?parent=2283"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}